top of page



The purpose of strategy is to define a way to realize the vision by developing and sustaining competitive advantage. Effective business strategy depends on insights about customers, competition, industry dynamics, and operations.  The information required to conduct a thorough analysis is no longer the bottleneck in today’s information rich environment.  Formulating a growth strategy requires a careful integration, examination, and evaluation of facts so that alternative growth options can be considered in light of organizational resources and requirements.


Veraxia believes that sustainable competitive advantage results from building core capabilities and from innovating new and better ways to compete in an industry. We believe that a competitive strategy focuses on the differences among firms rather than their common missions and that innovation is one of the key enablers of differentiated strategies. An evidence based growth strategy that fosters a culture of innovation will be vastly more competitive.


Evaluating the strategy of a business is the first step in the strategy formulation process. For some executives, strategy evaluation is simply an appraisal of how well a business is performing: Has the organization met its targets? Is the unit doing better than average compared to competition? In our view, this method of evaluation is just the beginning.


Strategy evaluation should look beyond the obvious facts regarding the short-term health of a business and appraise instead those more fundamental factors and trends that govern success. Strategy can neither be formulated nor adjusted to changing circumstances without a process of strategy evaluation.


We help our clients evaluate their current strategy, architect overall growth programs, develop growth strategies and growth platforms, generate new ideas and plans for top line growth, build more customer-centric and entrepreneurial organizations, and foster innovative communities. We rely on a great deal of market evidence, analytical models, personal experience, and innovation to build an effective and sustainable growth strategy.



  • Strategy Evaluation: Are the objectives of the business appropriate and in line with the corporate strategy? Are the major policies and plans appropriate? Do the results obtained to date confirm or refute critical assumptions on which the strategy rests?

  • Long-term Dynamics: general industry trends, political landscape, competitive inelegance, demand dynamics, technological trends, and business model convergence

  • Business Economic Assessment: strategy performance, operation performance, marketing performance, organization alignment, economic performance, and benchmarking

  • Strategy Design: overarching strategy formulation, market segmentation, business positioning, organization requirements, and economic modeling

  • Business Model Evaluation and Innovation

  • Strategy Plan: objectives and goals, roles and responsibilities, timing, contingency factoring, and key performance indicators


bottom of page